Volkswagen first revealed the Phaeton in 2002; it is their premium class vehicle and is a full size luxury saloon. The Phaeton had a massive task in its hand; it was up against established models from BMW and Mercedes. VW wanted the Phaeton to surpass all competition and help build the premium brand image for Volkswagen.
Source: http://www.articlecompilation.com/Article/The-2010-Volkswagen-Phaeton/1729988
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