THE marketing efforts of Brazil, Russia, India, China and South Africa (Brics) have failed miserably, according to 1,000 British holidaymakers polled for the World Travel Market 2011 Industry Report. The sample comprised individuals who taken at least one seven days or more break in 2011, suggesting they were actively considering holiday options and therefore more likely to be aware of travel...
Source: http://www.thefreelibrary.com/Brics+asked+to+revise+marketing+approach.-a0273750289
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